Speaking home truths to hospitality

A brand new event for meetings and event professionals working in venues and hotels. A safe space to share your experiences, hear from experts, and embrace new ideas. Yes, it will push you out of your comfort zone - but , as we know, nothing grows there!

For too long M&E has been sidelined; overshadowed in hotels by beds and overlooked elsewhere due to misunderstanding. Decisions have relied on gut instinct and opinion rather than facts.

It's time to challenge old assumptions, uncover truths and debunk myths.

Growth starts with the truth!

Truth rooms...

Understanding the Truth Room flow:

Sessions are centred around 3 tracks — People, Strategy, and Tactics — and follow a journey we call the Truth Path. Each track proposes a "home truth"... "it's not that, it's this"... then follows the truth path for each session. They will challenge assumptions, reveal deeper insights, and offer practical tools you can take back to your business. No matter which track you follow, or if you want to mix between them, every session fits into this clear, structured truth path:

THE M&E EVENT THAT SPEAKS HOME TRUTHS TO HOSPITALITY.

Join the "Truth Tribe"

Join a community that’s challenging the old ways of hospitality.

Exclusive discounted ticket | Early speaker & content reveals | FREE State of the Nation report | FREE 3-month Venue Performance subscription

NEXT EVENT...

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Speaking home truths to hospitality

Growth starts with the truth!

Truth rooms...

1) PEOPLE...

"It's not a staffing crisis. It's a value crisis."

Your people aren't leaving hospitality - they're leaving you.

The reason people stay? It's not pay - it's their purpose.

Hosts not staff: build roles around purpose and pride.

Build your EVP: A mini lab for careers worth having.

2) Strategy...

"It's not a plan. It's a choice."

A "strategic plan" is a list. Why most strategies aren't strategy.

Play to win, not just to not lose.

Forget loyalty. Build memory.

Design your brand's "where to play/how to win".

2) Strategy...

"It's not revenue management. It's arelationship management."

You don't yield your way to revenue. You create value first.

It's not UX, it's guest choreography.

Forget frictionless. Design for memorability.

Build your guest-first playbook.

Keynote speakers...

Speaker One

Speaker Two

Speaker Three

Speaker Four

Speakers include "Tribe Leaders" from...

Event Timetable...

The Venue...

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